SXSW 2014 - Super Fandom In The Digital Age - Austin, Texas, March 7, 2014
Speaker: Ze Frank, EVP of Video, BuzzFeed, March 7, 2014, 5:00PM - 6:00PM, Austin Convention Center, Austin, Texas,
Moderated by Bravo's Andy Cohen, host of Watch What Happens Live, this panel will bring together two of YouTube's hottest stars—Tyler Oakley and Grace Helbig—with BuzzFeed's EVP of Video, Ze Frank, to spark a discussion on what it truly means to cultivate fandom across platforms. We will share research highlighting how Bravo has successfully engaged with fans on all channels in real time, delve into lessons learned and discuss how to drive deeper interaction with your communities. The panel will also address the challenge of engaging fans in a constantly crowded media space.