The Golden Age of Digital Storytelling
speakers: Jon Steinberg, President & COO, BuzzFeed
Lee Nadler, Marketing Communications Manager, MINI USA
Sabrina Caluori, Vice President, Social Media and Performance Marketing, HBO & Cinemax
moderated by: Josh Sternberg, Media & Publishing Reporter, Digiday
Online marketers are at the cusp of a new golden age for advertising. Digital advertising not only defies global scope and scale in real time that traditional advertising can’t reach, but it’s also a chance for marketers to engage with users on a more personal level via social media. Great brands are becoming storytellers and being rewarded when they inspire consumers to share their stories with their friends. Jon Steinberg, President & COO, BuzzFeed will share how smart brands can earn true word-of-marketing with the right branded content.
- The FBI is investigating Hillary Clinton's private email server after it found new Clinton-related emails while looking into Anthony Weiner's sexting.
- An American Airlines plane caught on fire on the runway Friday afternoon at Chicago's O'Hare airport.
- Russia has been blocked from serving on the UN Human Rights Council in a surprising vote.
- A woman's 85-year-old grandpa was the flower girl at her wedding ❤️