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Social Media Week - "The Golden Age Of Digital Storytelling" - New York - February 21, 2013

Panelist: Jon Steinberg, President & COO, BuzzFeed Hearst Tower 300 W. 57th Street New York, NY

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The Golden Age of Digital Storytelling

speakers: Jon Steinberg, President & COO, BuzzFeed

Lee Nadler, Marketing Communications Manager, MINI USA

Sabrina Caluori, Vice President, Social Media and Performance Marketing, HBO & Cinemax

moderated by: Josh Sternberg, Media & Publishing Reporter, Digiday

Online marketers are at the cusp of a new golden age for advertising. Digital advertising not only defies global scope and scale in real time that traditional advertising can't reach, but it's also a chance for marketers to engage with users on a more personal level via social media. Great brands are becoming storytellers and being rewarded when they inspire consumers to share their stories with their friends. Jon Steinberg, President & COO, BuzzFeed will share how smart brands can earn true word-of-marketing with the right branded content.

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