The Golden Age of Digital Storytelling
speakers: Jon Steinberg, President & COO, BuzzFeed
Lee Nadler, Marketing Communications Manager, MINI USA
Sabrina Caluori, Vice President, Social Media and Performance Marketing, HBO & Cinemax
moderated by: Josh Sternberg, Media & Publishing Reporter, Digiday
Online marketers are at the cusp of a new golden age for advertising. Digital advertising not only defies global scope and scale in real time that traditional advertising can’t reach, but it’s also a chance for marketers to engage with users on a more personal level via social media. Great brands are becoming storytellers and being rewarded when they inspire consumers to share their stories with their friends. Jon Steinberg, President & COO, BuzzFeed will share how smart brands can earn true word-of-marketing with the right branded content.
- One person died and more than 100 others were injured after a commuter train crashed into a New Jersey Transit station in Hoboken.
- Fans of Donald Trump say Bill Clinton's past indiscretions are fair game at the next debate.
- Asos workers at the heart of its global retail empire say they're being treated like machines to deliver fast fashion.