The Golden Age of Digital Storytelling
speakers: Jon Steinberg, President & COO, BuzzFeed
Lee Nadler, Marketing Communications Manager, MINI USA
Sabrina Caluori, Vice President, Social Media and Performance Marketing, HBO & Cinemax
moderated by: Josh Sternberg, Media & Publishing Reporter, Digiday
Online marketers are at the cusp of a new golden age for advertising. Digital advertising not only defies global scope and scale in real time that traditional advertising can’t reach, but it’s also a chance for marketers to engage with users on a more personal level via social media. Great brands are becoming storytellers and being rewarded when they inspire consumers to share their stories with their friends. Jon Steinberg, President & COO, BuzzFeed will share how smart brands can earn true word-of-marketing with the right branded content.
- The largest LGBT business association in the US voted to endorse a presidential candidate for the first time in its history, choosing Clinton.
- Federal health officials have called for nationwide testing of all blood donations for the Zika virus.
- The judge under fire for his sentencing of former Stanford Swimmer Brock Turner also went easy on another student athlete.