The Golden Age of Digital Storytelling
speakers: Jon Steinberg, President & COO, BuzzFeed
Lee Nadler, Marketing Communications Manager, MINI USA
Sabrina Caluori, Vice President, Social Media and Performance Marketing, HBO & Cinemax
moderated by: Josh Sternberg, Media & Publishing Reporter, Digiday
Online marketers are at the cusp of a new golden age for advertising. Digital advertising not only defies global scope and scale in real time that traditional advertising can’t reach, but it’s also a chance for marketers to engage with users on a more personal level via social media. Great brands are becoming storytellers and being rewarded when they inspire consumers to share their stories with their friends. Jon Steinberg, President & COO, BuzzFeed will share how smart brands can earn true word-of-marketing with the right branded content.
- Donald Trump criticized NATO, German Chancellor Angela Merkel, and the European Union in an interview published Sunday.
- BuzzFeed News spent two months mapping Trump's personal and business connections — and found more than 1,500 in all.
- Eight billionaires — all men — together own as much wealth as the world's poorest 3.7 billion people, a new report has revealed.
- There's a new HBO show called "The Young Pope" and the internet is having fun with it.