Social Media Week Sydney - Keynote - September 24, 2014, Sydney
Speaker: Simon Crerar, Australia Editor, BuzzFeed, September 24, 2014, 9:00 AM - 9:30 AM, The Beresford Hotel, 354 Bourke St, Surry Hills, NSW
Whether it's Mulligrubs, quokkas or Knight & Dames, Australians love to share the news and entertainment that matters most to them. Which isn't to say we don't care about news and viral content around the world. BuzzFeed Australia's Simon Crerar reveals why certain content spreads better than others – and explains the art and science of social sharing.