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Social Media Week London - The Midas Touch - Turning Social Advertising Into Gold - September 23, 2014, London, UK

Speaker: Will Hayward, VP Europe, BuzzFeed, September 23, 2014, 9:15 AM - 10:00 AM BST, Blue Room, B1 at Victoria House, Unit 5, Southampton Row, London, WC1B 4DA

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Platforms like Facebook and Twitter have given brands an opportunity to connect with their users on a more personal, emotional level. And with the rise of mobile and video consumption, brands and marketers are in a great position to create a winning social strategy. Will Hayward, VP of Europe, BuzzFeed will share why social sharing matters and how brands can work with publishers to turn social advertising into gold.

Interact on social media using #SMWBUZZFEED

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