Social Media Week - “Genuine Appeal- Creativity And Authenticity In The Social Age” - February 20, 2013

Speakers: Jeff Greenspan, Chief Creative Officer, BuzzFeed and Mike Lacher, Creative Director, BuzzFeed 6 pm - 7:30 pm JWT 466 Lexington Avenue (btw 45th and 46th) New York, NY

Whether you know it or not, the content you share with friends says a lot about your identity. We automatically share the type of content we feel a genuine attachment to and believe our friends will identify with and relate to as well. Whether’s it’s a form of social disruption that becomes part of our culture or a branded post, Jeff Greenspan, Chief Creative Officer, BuzzFeed and Mike Lacher, Creative Director, BuzzFeed will discuss the creative process from start to finish and how and why good creative content can prompt users to respond, bond and connect with other users on the same emotional level.

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