Social media has exploded! According to a recent ANA study, 89% of marketers are now using social media to reach their customers-leaping from 20% just a few years ago. Despite this rapid growth, marketers have many questions and their issues include measurement, agency selection, internal organizational structure, and relinquishing control to the consumer while trying to influence the dialogue. Come hear some ground-breaking case studies and lessons learned from other marketers and industry experts in this constantly evolving space! This complimentary ANA members-only conference is crucial for any marketer seeking to navigate their brands through the ever-changing and transformative landscape of social media.