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Retail Week Technology & Ecommerce Summit - Digital Evolution: Engaging With Today’s Demanding Customer - September 18, 2014, London

Speaker: Will Hayward, VP Europe, BuzzFeed, September 18, 2014, 12:30 - 1:00 BST, Emirates Stadium, Hornsey Rd, London N7 7AJ, United Kingdom

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Buzzfeed has changed the way news content is consumed and become a global phenomenon. Learn their secrets to engagement and how it could translate to your retail business.

-Outline the story so far for BuzzFeed

-Explore the move from portals to search to social

-Learn how online advertisers can best connect with customers, especially in retail

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