Native ads – Harmonious content marketing, or deceptive marketing trickery?
Native advertising: The buzz-phrase sparks instant (and oft heated) debate. Is it a harmonious convergence of paid and owned media that benefits business and consumer alike? Or a shady way of disguising paid content as authentic editorial? New native ad formats add earned media to the recipe – attempt to add authenticity – as advertisers experiment with medium, placement, authorship, and editorial freedom to discover what works.
Join this panel to explore the effectiveness of, consumer demand for, and ethical considerations of native ads. What works and what fails? How do consumers feel about native ads, and the brands who run them? Have we finally killed banner ads? What does the future hold?
Jonathan Perelman, Vice President of Agency Strategy and Industry Development, BuzzFeed
Ari Paparo, SR Vice President, Product Management, Bazaarvoice.
Tony Hale – CEO of Chartbeat.
Lisa LaCour - VP Marketing, Outbrain.