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PaidContent 2012 - At The Crossroads - New York - May 23, 2012

"Discoverability: Getting It Right" Panel Speaker: Jonah Peretti, Founder & CEO, BuzzFeed 2:00 pm - 2:30 PM The Times Center 242 w. 41st Street (btw. 7th and 8th Ave) New York, NY 10036

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DISCOVERABILITY: GETTING IT RIGHT

When everything is everywhere, how do you get the right content to surface at the right time in front of the right people? How do you avoid search-engine syndrome? A look at who’s leading in discoverability, how it ties into branded content distribution, and the results of getting this critical piece of the puzzle right.

Moderated by:

Larry Kramer - Adjunct Professor of Media Management, Newhouse School of Communication, Syracuse University

Speakers:

Amit Kapur - CEO, Gravity

Jonah Perretti - Founder and CEO, Buzzfeed

Mark Johnson - CEO, Zite

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