ONA 13 - The $ Words: Sponsored Content, Advertorials & Native Advertising - Atlanta, October 18, 2013

Speaker: David Spiegel, Executive Director of Sales, BuzzFeed 4:15-5:00PM Atlanta Marriott Marquis Hotel 265 Peachtree Center Ave NE Atlanta, GA 30303

The $ Words: Sponsored Content, Advertorials & Native Advertising

Speakers: David Spiegel, BuzzFeed & Joe Webster, SmartBrief

See specific use cases from news organizations finding success with digital revenue streams and walk away with strategies, ethical guidelines for the production of native ads and sponsored content and producing advertorials for 21st Century advertising.