Native Advertising Summit 2014 - Marketplace Address - October 14, 2014, Singapore
Speaker: Keith Hernandez, VP of Global Advertising, BuzzFeed, October 14, 2014, Suntec Singapore Convention & Exhibition Centre, 1 Raffles Boulevard, Suntec City, Singapore 039593
What brands are doing well on native ads? A review of what has worked successfully for brands, advertisers and publishers with the right stories that resonate with the audience. How did these brands manage to bring their audience on a journey in the context of the brand where the audience is the hero and not the brand?