Social media is increasingly becoming the driving force to build buzz, interest and increase TV engagement. These platforms have made it even easier for viewers to stay connected to their favorite programming. Join Jonathan Perelman, Vice President of Agency Strategy & Brand Development, BuzzFeed and Doreen Rokhsar, Director of Marketing, SyFy Network as they share how creating social content on desktop and mobile can lead to increase user engagement, develop brand affinity for the online and TV community.
Jonathan Perelman, VP of Agency Strategy & Industry Development, BuzzFeed; Doreen Rokhsar, Director of Marketing, Syfy Network