Multiscreen Summit - “TV & Entertainment: Social Conversations In The Digital Age” - New York - June 12, 2013

speaker: Jonathan Perelman, Vice President of Agency Strategy and Brand Development, BuzzFeed 2:00 pm - 2:25 pm Metropolitan Pavilion 125 W. 18th Street New York, NY 10011

Social media is increasingly becoming the driving force to build buzz, interest and increase TV engagement. These platforms have made it even easier for viewers to stay connected to their favorite programming. Join Jonathan Perelman, Vice President of Agency Strategy & Brand Development, BuzzFeed and Doreen Rokhsar, Director of Marketing, SyFy Network as they share how creating social content on desktop and mobile can lead to increase user engagement, develop brand affinity for the online and TV community.
Jonathan Perelman, VP of Agency Strategy & Industry Development, BuzzFeed; Doreen Rokhsar, Director of Marketing, Syfy Network

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