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Making Sense Of Native Advertising - The Brand Perspective - October 21, 2014, London, UK

Speaker: Philip Byrne, Creative Director, BuzzFeed, October 21, 2014, 11:25 AM - 12:15 PM, Court House Hotel , 19-21 Great Marlborough St, London, United Kingdom

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Native advertising is being touted as one of the biggest success stories in mobile advertising to dat. Serving ads that don't look like ads has started to prove successful for both publishers and advertisers alike – seeking to create greater engagement and even driving those crucial brand metrics. But is native advertising, piloted by Facebook, Twitter and Buzzfeed, a flash in the pan or is it here to stay?

Our Making Sense of Native Advertising event will explore the issues around native advertising, including:

-What is native advertising?

-Where do native ads appear?

-How is native advertising inventory bought and sold?

-What metrics are used to measure them?

-How effective are they?

-Are there any native advertising standards and what's the regulator's view?

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