Internet Week - "The Rise Of The Anti-Lady Mag" - New York - May 14, 2012

Speaker: Amy Odell, Shift Editor, BuzzFeed 82 Mercer HQ Partner Stage 82 Mercer Street New York, NY 10012

The Rise of the Anti-Lady Mag

With a core audience of educated young women, Sassy Magazine revolutionized the way women create and consume culture. With the advent of Internet journalism, the anti-Lady Mag has taken shape in blogs like Rookie, The Hairpin, and Jezebel—giving young women a perspective on what and who real women are, and challenging the standards for behavior in society.