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Internet Week - "Social Advertising: Sharing And Powering Relevant Conversations" - New York - May 21, 2013

Speaker: Jon Steinberg, President & COO, BuzzFeed 10:15 am - 11:00 am Metropolitan Pavilion Stage B 125 W. 18th Street New York, NY 10011

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Social Advertising : Sharing and Powering Relevant Conversations

The rise of social media platforms like Facebook and Twitter have made it even easier for us to connect, discover and share news that matters most to us. It has also provided brands and advertisers an opportunity to engage with users on a more personal, emotional level by creating content that users want to read and share. Join Jon Steinberg, President & COO, BuzzFeed, on this panel, as he shares how social advertising is shaping the new digital landscape and how creating the right content can turn users into brand advocates, super sharers, and increase purchase intent.

moderator: Manoush Zomorodi, author and host of WNYC's New Tech City

panelists:

Jon Steinberg, President and COO, BuzzFeed

Sam Blake Hofstetter, Director of Social Media. VH1 Digital Marketing at MTV Networks

Joshua Nafman, Sr. Digital Brand Manager, PepsiCo

Keith O'Brien - Director of Social Activations, Horizon Media