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Internet Summit - Content Marketing: Create, Distribute & Track ROI - Raleigh, November 14, 2013

Speaker: Eric Harris, EVP of Business Operations, BuzzFeed 9:50-10:50AM Raleigh Convention Center Raleigh, NC

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Content Marketing: Create, Distribute & Track ROI

Thursday, Nov 14, 9:50 - 10:50am

Content marketing is the undeniable industry darling, but without a clearly defined strategy, investing in content is like pouring money into a black hole. Learn how choose the right content platform for your audience, when and whether paid distribution is necessary, and get some tips for measuring the success of your content marketing program.

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