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Internet Advertising Bureau UK - Social At Heart - July 3, 2014, London

Speaker: Will Hayward, VP Europe, BuzzFeed, July 3, 2014, 9:30 AM - 1:00 PM, Barbican Centre, Cinema 1, Silk Street London, London, EC2Y 8DS

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This year's IAB Social Media Event, featuring the best social media minds and stellar members of the IAB's Social Media Council will highlight how social can work for brands when it's considered at the heart of the business. When its Social & everything else, not social as an afterthought. Speakers will convey how to plan content, how to best deliver it and how to create and maintain an engaging, must-follow brand.