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    IMedia Entertainment Summit - Los Angeles, September 17, 2013

    Speaker: Terry City, Vice President, West Coast Sales, BuzzFeed 3:25 -3:40pm Loews Hollywood Hotel 1755 N. Highland Ave. Hollywood, CA 90028

    Case Studies: "Video, Social & Content"

    Caty Burgess, VP, Media Strategies, The CW Network

    Terry City, VP of Sales, West Coast, BuzzFeed

    Since 2005, iMedia has brought together the best and brightest marketing minds to explore the latest developments in the marketing of film, television, gaming and other entertainment properties in the digital realm. This one-day conference provides an in-depth, content-rich opportunity for senior level entertainment marketers and their agency partners to delve into how best to leverage the full spectrum of digital platforms to drive audience response, increase brand value and drive revenue. Join iMedia and a host of visionary entertainment marketers as we explore the following issues:

    Earning consumer attention in an over-saturated, hyper-connected entertainment environment

    Harnessing the power of "social TV" and the evolution of simultaneous media consumption

    Transmedia storytelling and how to prepare for its future impact

    Gamification and film

    Finding your audience and the ultimate media mix

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