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IMedia Agency Summit - "Native Advertising: Technology & Behavior Make The Old New Again" - Austin, TX - May 7, 2013

Panelist- Jonathan Perelman, Vice President of Agency Strategy and Brand Development, BuzzFeed 1:45 pm - 2:30 pm Hyatt Regency Lost Pines Resort and Spa 575 Hyatt Lost Pines Road Lost Pines, Texas 78612

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Closing Power Panel: "Native Advertising: Technology & Behavior Make the Old New Again"More

Lee Brown, Global Head of Sales, Tumblr

Chris Cunningham, Co-Founder & CEO, appssavvy

Dan Greenberg, Co-Founder & CEO, Sharethrough

Jonathan Perelman, VP, Agency Strategy & Industry Development, BuzzFeed

Katie Szumowski, Sr. Media Director, Turner Media Group

Moderator: Chris Miller, Chief Digital Officer, Draftfcb

The emergence of "native advertising" is a critical moment for brand advertising and agencies. Next year marks the 20th anniversary of the banner ad, but for years now, it has been clear that display advertising, both on the web and mobile, needs to progress beyond the standard boxes where it has been contained. Native advertising delivers a clear alternative to move ad dollars, but more importantly, the ability for advertising's storytellers to tell a more complete and engaging story. But what is it? How does it work? Does it scale? What do today's agencies need to know to work in this space? These questions will be answered, and more importantly, this session will demonstrate how advertising native to the experience, whether on the web or mobile, is a great opportunity for agencies to build relationships with brand clients and their consumers in dramatic ways that traditional banners and display ads fail to do. And the proof is in the numbers with results that dwarf the same old, same old, tired display tactics and strategies we all know.

This presentation will include:

Why it matters to you

Examples- the good, the bad and the ugly

How you can be successful in the space

How you need to organize your company/people

Importance of UX

Marriage of Creative, Tech and UX