IAB Social Media Agency Day - "Planning For Real Time - Sports" - New York - April 3, 2013
panelist: Jonathan Perelman, Vice President of Agency Strategy & Industry Development, BuzzFeed 2:55 pm AppNexus 28 w. 23rd Street (btw. 5th and 6th), 4th Floor New York, NY
In the past few years, the conversation around social media has expanded from engagement, to listening and now to social planning for 'real time.' As eMarketer has cited, real time marketing "…goes far beyond simply posting a timely tweet or status update… businesses are expanding their use of social analytics to do so much more." This includes using social data for enhanced targeting and content creation such as the now infamous Oreo Super Bowl tweet. Brands are also anticipating social conversations to actively inform creative execution and media planning decisions for both digital and traditional mediums.
At this event, you will hear from many leading brands and technology partners who use social analytics for real time, actionable marketing results. Twitter will open with a provocative discussion about what marketers can learn from the 2012 Presidential election about planning for real time. Next, we will hear "real time" case studies across many category types including Travel, HBA, Auto and Sports. We'll learn how new social listening technologies are benefiting brands, how social can impact "native ads" and will end the session with a provocative discussion about social's impact on our own physical vanity!
Patrick Albano, Head of Social, Mobile & Innovation, Yahoo! Sports
Jonathan Perelman, Vice President of Agency Strategy & Industry Development, BuzzFeed
Marla Newman, SVP Sales, Fox Sports
James Del - Executive Director, Studio, Gawker
Keith Trivitt, Director of Marketing & Communications, MediaWhiiz (moderator)