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    IAB MIXX Conference 2014 - BuzzFeed: The Science Behind Successful Sponsored Content - September 29 - 30, 2014, New York, NY

    Speaker: Tami Dalley, Senior Director of Research, BuzzFeed, September 29, 2014, 12:30 PM EST, Crowne Plaza Hotel, Times Square, New York, NY

    It takes both art and science to deliver successful sponsored content. This workshop dives into the science — learn how BuzzFeed uses Quantcast Measure and custom analytics tools to measure performance, increase sharing, and deliver more value to brand advertisers.

    Tami Dalley - Senior Director of Research, BuzzFeed

    Matt Clark - Head of Global Publisher Development, Quantcast