IAB MIXX Conference 2014 - BuzzFeed: The Science Behind Successful Sponsored Content - September 29 - 30, 2014, New York, NY
Speaker: Tami Dalley, Senior Director of Research, BuzzFeed, September 29, 2014, 12:30 PM EST, Crowne Plaza Hotel, Times Square, New York, NY
It takes both art and science to deliver successful sponsored content. This workshop dives into the science — learn how BuzzFeed uses Quantcast Measure and custom analytics tools to measure performance, increase sharing, and deliver more value to brand advertisers.
Tami Dalley - Senior Director of Research, BuzzFeed
Matt Clark - Head of Global Publisher Development, Quantcast