Virgin Mobile & BuzzFeed
Optimizing Social Sharing for Branded Content
See how a successful social advertising strategy can be built and executed at scale even with a limited budget.
Virgin Mobile needed to stand out in the crowded telecom market with a media budget that is dwarfed by their competitors. The solution was a partnership with BuzzFeed to employ a 24/7 newsroom strategy, listening to social conversations and responding with interesting, timely, and brand-relevant content. By empowering its audience of 25 million to discover, react, and share across the social web, sponsoring culturally relevant, entertaining, and shareable content, Virgin reinforced its position as a company in tune with pop culture and mobile trends.
Felicia Hill, Senior Manager, Branded Content and Social Engagement, Virgin Mobile, USA
David Spiegel, Sales Director, East Coast, BuzzFeed
- Kim Jong Nam, the half-brother of North Korea's leader, was killed with a chemical weapon last week at an airport in Malaysia.
- Caitlyn Jenner told President Trump his administration's rollback of protections for transgender kids was a "disaster" 😳
- Uber's CEO met with more than 100 female engineers on Thursday to discuss sexism and harassment allegations at the company.
- Beyoncé is backing out of Coachella under doctors' advice. But she plans to headline the festival again in 2018 😭🐝