Virgin Mobile & BuzzFeed
Optimizing Social Sharing for Branded Content
See how a successful social advertising strategy can be built and executed at scale even with a limited budget.
Virgin Mobile needed to stand out in the crowded telecom market with a media budget that is dwarfed by their competitors. The solution was a partnership with BuzzFeed to employ a 24/7 newsroom strategy, listening to social conversations and responding with interesting, timely, and brand-relevant content. By empowering its audience of 25 million to discover, react, and share across the social web, sponsoring culturally relevant, entertaining, and shareable content, Virgin reinforced its position as a company in tune with pop culture and mobile trends.
Felicia Hill, Senior Manager, Branded Content and Social Engagement, Virgin Mobile, USA
David Spiegel, Sales Director, East Coast, BuzzFeed
- Donald Trump broke with decades of US policy by speaking with the president of Taiwan Friday, a move that could anger China.
- A jury failed to reach a verdict Friday in the case of Michael Slager, a former South Carolina officer charged in the fatal shooting of Walter Scott.
- The CEO of Zenefits plans to step down after 10 months on the job. A legal mess nearly sank the company this year.
- A UFC fighter is asking people to crush apples with their bare hands 🍎💪