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IAB Case Study Road Show - "Virgin Mobile & BuzzFeed" - Los Angeles, CA - March 21, 2013

Speaker: David Spiegel, Executive Director of Sales, BuzzFeed 10:15 am - 10:50 am Hyatt Regency Century Plaza 2025 Avenue of the Stars Los Angeles, CA 90067

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Virgin Mobile & BuzzFeed

Optimizing Social Sharing for Branded Content

See how a successful social advertising strategy can be built and executed at scale even with a limited budget.

Virgin Mobile needed to stand out in the crowded telecom market with a media budget that is dwarfed by their competitors. The solution was a partnership with BuzzFeed to employ a 24/7 newsroom strategy, listening to social conversations and responding with interesting, timely, and brand-relevant content. By empowering its audience of 25 million to discover, react, and share across the social web, sponsoring culturally relevant, entertaining, and shareable content, Virgin reinforced its position as a company in tune with pop culture and mobile trends.

Felicia Hill, Senior Manager, Branded Content and Social Engagement, Virgin Mobile, USA

David Spiegel, Sales Director, East Coast, BuzzFeed