Schick, Edelman Digital & BuzzFeed
Harnessing Popular Culture to Optimize Brand Messages for Viral Distribution
How To: Go beyond traditional messaging avenues to put your brand in the stream of consumers’ conversations.
Schick engaged Edelman Digital and BuzzFeed to create a culturally relevant social media campaign. “Razorbombing” and “Shave the World,” encouraged consumers to engage with the brand in a way that tied into major memes of the moment such as planking. By tapping into what consumers were already talking about Schick leveraged that buzz and positioned the brand campaign for optimal pass along and shareablity.
Andrew Foote, Senior Vice President, Edelman Digital
Suma Nagaraj, Senior Brand Manager, Schick
Jon Steinberg, President, BuzzFeed
- "Moonlight" won Best Picture at the Oscars, but they accidentally gave it to "La La Land" first 😳
- Philip Bilden, the businessman nominated by President Trump to be secretary of the Navy, has withdrawn himself from consideration.
- Actor Bill Paxton has died at 61. He starred in classics including "Twister" and "Titanic."
- The Nokia brick phone is making a comeback — it's been reimagined with a colored screen, but the game Snake hasn't gone anywhere 🐍📲