Schick, Edelman Digital & BuzzFeed
Harnessing Popular Culture to Optimize Brand Messages for Viral Distribution
How To: Go beyond traditional messaging avenues to put your brand in the stream of consumers’ conversations.
Schick engaged Edelman Digital and BuzzFeed to create a culturally relevant social media campaign. “Razorbombing” and “Shave the World,” encouraged consumers to engage with the brand in a way that tied into major memes of the moment such as planking. By tapping into what consumers were already talking about Schick leveraged that buzz and positioned the brand campaign for optimal pass along and shareablity.
Andrew Foote, Senior Vice President, Edelman Digital
Suma Nagaraj, Senior Brand Manager, Schick
Andy Wiedlin, Chief Revenue Officer, BuzzFeed
- "I do like him. I love getting his ideas." Donald Trump says he's asked President Obama for advice on cabinet appointments
- Passenger plane carrying 48 people crashes in Pakistan, was en route to Islamabad. Rescue efforts underway.
- Fake news fools most Americans who read it — and Facebook is a major source, a BuzzFeed News survey has found 📰❌
- An adorable 3-year-old boy proudly covered his kitchen with carrots in the greatest carrot heist of all time 😂👏