Schick, Edelman Digital & BuzzFeed
Harnessing Popular Culture to Optimize Brand Messages for Viral Distribution
How To: Go beyond traditional messaging avenues to put your brand in the stream of consumers’ conversations.
Schick engaged Edelman Digital and BuzzFeed to create a culturally relevant social media campaign. “Razorbombing” and “Shave the World,” encouraged consumers to engage with the brand in a way that tied into major memes of the moment such as planking. By tapping into what consumers were already talking about Schick leveraged that buzz and positioned the brand campaign for optimal pass along and shareablity.
Andrew Foote, Senior Vice President, Edelman Digital
Suma Nagaraj, Senior Brand Manager, Schick
Andy Wiedlin, Chief Revenue Officer, BuzzFeed
- President Trump laid out an ambitious agenda in his speech to Congress, but Republicans are still divided on how to pass that agenda.
- The FBI is investigating if bomb threats against Jewish centers came from an internet "troll" and are profiling a lone, young, tech-savvy person.
- Facebook is using artificial intelligence for suicide prevention, scanning feeds for signs of people at risk of self-harm, then offering resources for help.
- Uber's CEO said he's "seeking leadership help" after dash-cam footage was published of him aggressively arguing with a company driver 😳