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Hot Topics In Advertising Law 2014 - Going Native: What The Advertising Lawyer Needs To Know About What The Business People Are Thinking - June 2, 2014, New York

Speaker: Allison Lucas, General Counsel, EVP Legal, BuzzFeed, June 2, 2014, 11:45 AM, PLI New York Center, 1177 Avenue of the Americas, New York, New York

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Updated every year to provide the most cutting-edge information related to the practice of advertising law, this advanced program is led by an all-star faculty of experts and will address the many challenges companies face each day as they develop advertising campaigns. As companies strive to increase market share in a dynamic landscape increasingly dominated by social networks and other new media outlets, legal pitfalls abound. Attend this program to hear real-world advice and learn practical tips and strategies you can rely on daily.