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    FT Digital Media Conference 2013 - "Making Money On Mobile" - London- April 25, 2013

    panelist: Jonathan Perelman, Vice President of Agency Strategy and Brand Development, BuzzFeed 4 pm -5 pm

    Panel: Making Money on Mobile

    Dan Cobley, Managing Director, Google UK & Ireland

    Luis Di Como, Senior Vice President for Global Media, Unilever

    Jonathan Perelman, Vice President of Agency Strategy and Development, BuzzFeed

    Patrick Vogt, President, International Division, The Weather Company

    Richard Waters, West Coast Managing Editor, Financial Times

    Why, in spite of consumers' rapid take-up of smart phones and tablet-based media, are most companies still failing to make significant money from mobile?

    While mobile offerings continue to grow, why has advertising spend not caught up?

    What opportunities exist to close this gap?