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FT Digital Media Conference 2013 - "Making Money On Mobile" - London- April 25, 2013

panelist: Jonathan Perelman, Vice President of Agency Strategy and Brand Development, BuzzFeed 4 pm -5 pm

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Panel: Making Money on Mobile

Dan Cobley, Managing Director, Google UK & Ireland

Luis Di Como, Senior Vice President for Global Media, Unilever

Jonathan Perelman, Vice President of Agency Strategy and Development, BuzzFeed

Patrick Vogt, President, International Division, The Weather Company

Richard Waters, West Coast Managing Editor, Financial Times

Why, in spite of consumers' rapid take-up of smart phones and tablet-based media, are most companies still failing to make significant money from mobile?

While mobile offerings continue to grow, why has advertising spend not caught up?

What opportunities exist to close this gap?

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