FT Digital Media Conference 2013 - "Making Money On Mobile" - London- April 25, 2013
panelist: Jonathan Perelman, Vice President of Agency Strategy and Brand Development, BuzzFeed 4 pm -5 pm
Panel: Making Money on Mobile
Dan Cobley, Managing Director, Google UK & Ireland
Luis Di Como, Senior Vice President for Global Media, Unilever
Jonathan Perelman, Vice President of Agency Strategy and Development, BuzzFeed
Patrick Vogt, President, International Division, The Weather Company
Richard Waters, West Coast Managing Editor, Financial Times
Why, in spite of consumers' rapid take-up of smart phones and tablet-based media, are most companies still failing to make significant money from mobile?
While mobile offerings continue to grow, why has advertising spend not caught up?
What opportunities exist to close this gap?