Folio Media Next - New York, October 28, 2013

Speaker: Jonathan Perelman, Vice President of Agency Strategy and Brand Development, BuzzFeed 4:00pm New York Marriott Marquis 1535 Broadway New York, New York 10036

Content Marketing's 11 New Success Secrets

Content marketing has deep roots in the old disciplines of custom publishing, custom content and advertiser services. But new models are very different in significant ways, especially when it relates to lead-generation, data analysis and native advertising. In this session, the best practitioners in the business deliver what's working for 2013 and beyond.