As the social media landscape evolves, brands are hungry to stay on top of emerging trends and best practices. In one of the biggest shifts, new forms of sponsored content continue to blur the lines that used to separate news, PR and marketing. As part of FleishmanHillard's ongoing "What's New in Social" webinar series, we continue the conversation around the evolution of sponsored content with insights from the massively popular social publishing site, BuzzFeed. At this webinar, Jonathan Perelman of BuzzFeed will join native advertising experts from FleishmanHillard to discuss BuzzFeed's unique position in the social publishing space, key learnings about social content acquired over the years, and how they view the future for brands and sponsored content.
Wednesday, Oct. 9, noon-1 p.m. ET
Follow along on Twitter with the hashtag #FHwhatsnew
- Jonathan Perelman, vice president of Agency Strategy & Brand Development, BuzzFeed
- Samuel Huxley, senior vice president, FleishmanHillard Washington, D.C.
- Vanessa Yanez, senior vice president and partner, FleishmanHillard San Francisco