Dmexco 2014 - Performance Vs Social:The Growth Engines Of The Future - September 10, 2014, Cologne, Germany
Speakers: Jonah Peretti, Founder & CEO, BuzzFeed and Greg Coleman, President, BuzzFeed, September 10, 2014, 15:45 - 16:45 CEST, Cologne, Germany
"Programmatic" and "Native" are well known as the marketing buzzwords of our time and have the potential to be the two main advertising growth areas in digital marketing. How are marketers navigating both relatively new forms of advertising as they are tackling different parts of the marketing funnel? What is the further potential and next level of this business? Greg Coleman programmatic mastermind - and Jonah Peretti - the star in the social news heaven are engaging in a head-to-head discussion over how these forms of advertising should be viewed both separately as well as holistically.