Digital Media Strategies - Capitalizing On The Content Marketing Revolution - London, March 5, 2014
Speaker: Will Hayward, VP Advertising Europe, BuzzFeed 11:15-12:30AM
Developing a lucrative native advertising model
What is the best way to deliver native advertising?
How to position yourself as the best place for brands to deliver content marketing
How to build a creative sales force and get brand buy-in
Protecting brand and editorial integrity