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    Digital Media Strategies - Capitalizing On The Content Marketing Revolution - London, March 5, 2014

    Speaker: Will Hayward, VP Advertising Europe, BuzzFeed 11:15-12:30AM

    Developing a lucrative native advertising model

    What is the best way to deliver native advertising?

    How to position yourself as the best place for brands to deliver content marketing

    How to build a creative sales force and get brand buy-in

    Protecting brand and editorial integrity

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