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Digital East - "How Brands Can Create Engaging, Shareable Content" - Herndon, VA - October 3, 2012

presenter: Andy Wiedlin, Chief Revenue Officer, BuzzFeed 3:35 pm - 4:40 pm Westin Washington Dulles Airport Herndon, VA

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How Brands Can Create Engaging, Shareable Content

The rise of social media has changed the way we discover and share news. For the first time, marketers have an opportunity to engage and sustain a meaningful relationship with consumers in real time through true word-of-mouth marketing. Andy Wiedlin, Chief Revenue Officer, BuzzFeed will present and show how creating compelling, branded content can win consumers and build brand loyalty.

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