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Digiday Video Upfront "Branded Content: Does It Work?" - New York - April 16, 2012

Speaker: Jon Steinberg, President, BuzzFeed 4:20 pm W New York 541 Lexington Avenue

Posted on

Branded content has proven to be an effective form of advertising in traditional mediums, but how effective is it when it comes to online video -- and what is the best approach? Hear from a brand that has gotten it right.

Moderator: Giselle Abramovich-Tsirulnik, senior editor-brands,

Digiday @GAbramovich


Stephanie Sarofian, svp, managing director, The Third Act: @digitas

Matt Stein, vp promotions and creative services, BBC America

Jon Steinberg, president, Buzzfeed @jonsteinberg