Branded content has proven to be an effective form of advertising in traditional mediums, but how effective is it when it comes to online video — and what is the best approach? Hear from a brand that has gotten it right.
Moderator: Giselle Abramovich-Tsirulnik, senior editor-brands,
Stephanie Sarofian, svp, managing director, The Third Act: @digitas
Matt Stein, vp promotions and creative services, BBC America
Jon Steinberg, president, Buzzfeed @jonsteinberg
- The Trump administration deleted a State Department post promoting Trump's Mar-a-lago club after it drew a wave of criticism online.
- If no court steps in, Arkansas is poised to become the first state in more than 15 years to execute two people in one night.
- Markets are saying "Vive la France" after pro-EU centrist Emmanuel Macron gained the most votes in the 1st round of the French election.
- Thanks to Paul Ryan, Papa Roach's teen-angst smash "Last Resort" has become the internet's unofficial anthem for the owned 😬🎤