Digiday Video Upfront “Branded Content: Does It Work?” - New York - April 16, 2012

Speaker: Jon Steinberg, President, BuzzFeed 4:20 pm W New York 541 Lexington Avenue

Branded content has proven to be an effective form of advertising in traditional mediums, but how effective is it when it comes to online video — and what is the best approach? Hear from a brand that has gotten it right.

Moderator: Giselle Abramovich-Tsirulnik, senior editor-brands,
Digiday @GAbramovich

Speakers:
Stephanie Sarofian, svp, managing director, The Third Act: @digitas
Matt Stein, vp promotions and creative services, BBC America
Jon Steinberg, president, Buzzfeed @jonsteinberg

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