Branded content has proven to be an effective form of advertising in traditional mediums, but how effective is it when it comes to online video — and what is the best approach? Hear from a brand that has gotten it right.
Moderator: Giselle Abramovich-Tsirulnik, senior editor-brands,
Stephanie Sarofian, svp, managing director, The Third Act: @digitas
Matt Stein, vp promotions and creative services, BBC America
Jon Steinberg, president, Buzzfeed @jonsteinberg
- It's on: Hillary Clinton has officially accepted the Democratic party's presidential nomination with some fiery words for Donald Trump 🇺🇸
- Amazon's in its Prime. The company's profits rose 831% this quarter thanks to its growing cloud computing business ☁️💸
- Old-school MTV is returning Aug. 1 with shows like "Daria," "Beavis & Butt-Head," "Cribs," and "Punk'd" 📺 🙌