Content may be king, but in the new world of digital and online driven communications is branded content the Holy Grail… or just added filler?
Join 200+ industry leaders for this year's Critical Issues Forum as we examine the disruptive potential, and the role of public relations, in branded content. Hear from a wide array of experts and media luminaries as they share their insights on its effectiveness, ethics, and future models of content creation.
The Forum will also feature a special segment on the pros and cons of buying, owning, renting or building marketing content. The day will end with a laugh with "Punk'd, Parodied and Brandjacked: What we can Learn from the Masters of Satire."
Michael Brenner – Vice President of Global Marketing & Content Strategy, SAP
Chris Bruss – President of Branded Entertainment, Funny or Die
Lewis DVorkin – Chief Product Officer, Forbes Media
Adi Ignatius – Editor-in-Chief, Harvard Business Review
Jeff Jarvis – Buzzmachine.com
Rebecca Lieb – Digital Advertising & Media Analyst, Altimeter Group
Raju Narisetti – SVP & Deputy Head of Strategy, News Corp
Jonah Peretti – Founder & CEO, BuzzFeed
Justin Smith – Chief Executive Officer, Bloomberg Media Group
Shane Snow – Co-founder & CCO, Contently
Amy Webb – Founder & CEO, Webbmedia Group
Ben Wolin – Co-founder & CEO, Everyday Health