Critical Issues Forum - New York, October 24, 2013
Speaker: Jonah Peretti, Founder & CEO, BuzzFeed 9:00am-2:00pm 583 Park Avenue (63rd Street) New York, NY
Content may be king, but in the new world of digital and online driven communications is branded content the Holy Grail… or just added filler?
Join 200+ industry leaders for this year's Critical Issues Forum as we examine the disruptive potential, and the role of public relations, in branded content. Hear from a wide array of experts and media luminaries as they share their insights on its effectiveness, ethics, and future models of content creation.
The Forum will also feature a special segment on the pros and cons of buying, owning, renting or building marketing content. The day will end with a laugh with "Punk'd, Parodied and Brandjacked: What we can Learn from the Masters of Satire."
Michael Brenner – Vice President of Global Marketing & Content Strategy, SAP
Chris Bruss – President of Branded Entertainment, Funny or Die
Lewis DVorkin – Chief Product Officer, Forbes Media
Adi Ignatius – Editor-in-Chief, Harvard Business Review
Jeff Jarvis – Buzzmachine.com
Rebecca Lieb – Digital Advertising & Media Analyst, Altimeter Group
Raju Narisetti – SVP & Deputy Head of Strategy, News Corp
Jonah Peretti – Founder & CEO, BuzzFeed
Justin Smith – Chief Executive Officer, Bloomberg Media Group
Shane Snow – Co-founder & CCO, Contently
Amy Webb – Founder & CEO, Webbmedia Group
Ben Wolin – Co-founder & CEO, Everyday Health