Columbia Media Conference - “Modern Media Revenue Strategies” - New York - November 17, 2012

Panelist: Jon Steinberg, President & COO, BuzzFeed 2:30 pm - 3:15 pm Columbia University Alfred Lerner Hall 2920 Broadway at 115th Street New York, NY 10027

Panel II: Modern media revenue strategies
As modes of communication change, so too do the monetization strategies of information providers. With print advertising out of style due to tremendous online readership numbers, and web-based subscriptions struggling among the vastness of free internet content, news companies are reimagining their approaches to revenue generation. The monetization question, however, remains the same: How can newspapers and online publications leverage their positions as well-regarded and well-read sources of information?

Moderator: Matt Skibinski, vice president, affiliate relations, Press+

Panelists:

Jonathan Dunn, associate principal, McKinsey & Company
Bill Grueskin, dean of academic affairs, Columbia Journalism School
Choire Sicha, founder & editor in chief, The Awl
Jon Steinberg, president & chief operating officer, BuzzFeed
Matt Turck, publisher, Slate

Check out more articles on BuzzFeed.com!

 
  Your Reaction?
 

    Starting soon, you'll only be able to post a comment on BuzzFeed using a Facebook account or via our app. If you have questions or thoughts, email us here.

    Hot Buzz

    This Is What It’s Like To Drive 120 MPH Around The Daytona International Speedway

    You’ll Only Understand These 32 Photos If You Went To High School In The ‘90s

    Now Buzzing