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Columbia Media Conference - "Modern Media Revenue Strategies" - New York - November 17, 2012

Panelist: Jon Steinberg, President & COO, BuzzFeed 2:30 pm - 3:15 pm Columbia University Alfred Lerner Hall 2920 Broadway at 115th Street New York, NY 10027

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Panel II: Modern media revenue strategies

As modes of communication change, so too do the monetization strategies of information providers. With print advertising out of style due to tremendous online readership numbers, and web-based subscriptions struggling among the vastness of free internet content, news companies are reimagining their approaches to revenue generation. The monetization question, however, remains the same: How can newspapers and online publications leverage their positions as well-regarded and well-read sources of information?

Moderator: Matt Skibinski, vice president, affiliate relations, Press+

Panelists:

Jonathan Dunn, associate principal, McKinsey & Company

Bill Grueskin, dean of academic affairs, Columbia Journalism School

Choire Sicha, founder & editor in chief, The Awl

Jon Steinberg, president & chief operating officer, BuzzFeed

Matt Turck, publisher, Slate

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