Master Track F: Branded Content Creation
Content is king – therefore good content is everything. Brands are quickly becoming publishers in their own right, but how, why and when should we invest in branded content? This breakout session will give you an understanding of best practices, potential pitfalls and how you can be set up for success!
• How do we ensure authenticity, applicability, distribution and scale?
• How do we become the authority on the content topics we choose to deliver and promote?
• Who should this function belong to?
- Scientists and supporters marched to fight against perceived hostility from Trump — with delightfully nerdy signs 🤓
- North Korea threatened Australia with a nuclear strike over its alliance with the United States.
- The police officer killed by a terrorist on the Champs-Élysées in Paris is being remembered as a defender of LGBT rights and a patriot.
- In 2014, #Girlboss became the woman's career bible. Now, Sophia Amoruso is doubling down on career-focused feminism with a new company.