BuzzFeed's Ze Frank leads you through why social video is the only kind that matters: what works, what doesn't, and how to piss off New Yorkers in under a minute.
Ze Frank joined BuzzFeed in September 2012 as the Executive Vice President of Video where he is focused on finding new formats in social video, producing instant BuzzFeed hits like Sad Cat Diaries, The Time You Have (In Jellybeans) and True Facts About The Mantis Shrimp. A web pioneer since 2001, Mr. Frank is known for creating viral projects like Earth Sandwich, Young Me/Now Me, and Chillout Song. In 2006, he created "The Show with Ze Frank," which was an early template for the modern video blog and he recently relaunched a videoblog called A Show with ZeFrank with the help of a successful Kickstarter campaign. Frank has been named a top virologist in Newsweek's Digital Power Index and his website was listed as one of TIME's "50 Coolest Websites." He is also a frequent TED talk speaker and a Webby award winner.