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Arthur W. Page Society - "New Models For New Media" - New York- April 4, 2013

panelist: Jon Steinberg, President & COO, BuzzFeed 3:05 pm - 4:35 pm Conrad Hotel 102 North End Avenue New York, NY

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New Models for New Media

Earned media remains one of the most critical ways of building belief and

advocacy. This session will explore how prominent media outlets

creatively use social media to influence belief at scale. You'll learn how

your company can craft better earned media strategies as well as how

you can develop more interesting owned media options based on ideas

from earned media. This session will build off the successes of Page's

Social Media Summits and provide fresh insights into how companies

can engage a broad range of external stakeholders.


Kelly McGinnis, Vice President, Global Communications, Dell, Inc. and

Co-Chair, 2013 AWPS Spring Seminar


Diane Brady, Senior Editor, Bloomberg Businessweek

Meredith Levien, Chief Revenue Officer, Forbes

Dan Roth, Executive Editor, LinkedIn

Jon Steinberg, President & Chief Operating Officer, BuzzFeed