New Models for New Media
Earned media remains one of the most critical ways of building belief and
advocacy. This session will explore how prominent media outlets
creatively use social media to influence belief at scale. You’ll learn how
your company can craft better earned media strategies as well as how
you can develop more interesting owned media options based on ideas
from earned media. This session will build off the successes of Page’s
Social Media Summits and provide fresh insights into how companies
can engage a broad range of external stakeholders.
Kelly McGinnis, Vice President, Global Communications, Dell, Inc. and
Co-Chair, 2013 AWPS Spring Seminar
Diane Brady, Senior Editor, Bloomberg Businessweek
Meredith Levien, Chief Revenue Officer, Forbes
Dan Roth, Executive Editor, LinkedIn
Jon Steinberg, President & Chief Operating Officer, BuzzFeed
- The Republican chair of the House probe into Russia and Trump should step down after secretly meeting with a source at the White House, say top Democrats.
- The Scottish parliament has voted for an independence referendum that could result in Scotland leaving the UK.
- President Trump will sign an executive order on Tuesday stopping the EPA's plan to limit power plants burning coal.
- Facebook will start globally rolling out three features today on iOS and Android that strongly resemble Snapchat. They're called Camera, Direct, and Stories.