ANA Brand Masters Conference - "BuzzFeed Presents: Media With Benefits: Storytelling For Brands In The Digital Age" - Palm Beach, FL - April 18, 2013
speaker: Andy Wiedlin, Chief Revenue Officer, BuzzFeed 7:30 am - 8:30 am Four Seasons Royal Poinciana Ballroom 2800 South Ocean Boulevard Palm Beach, FL 33480
BUZZFEED PRESENTS: MEDIA WITH BENEFITS - STORYTELLING FOR BRANDS IN THE DIGITAL AGE
In the world of social media, where friendships are always one click away, brands have to do more than just woo a consumer with a simple, "Like." Online relationships are just as important offline, and brands have a unique opportunity to share their stories and connect with users on a deeper human, emotional level. Andy Wiedlin, Chief Revenue Officer, BuzzFeed will share how to use data and creativity to create the kind of branded content that users want to discover and share over and over again.
Chief Revenue Officer