Advertising Week - Storytelling In The Age Of Social, Mobile & Video - New York, September 23, 2013
Speaker: Jonah Peretti, Founder & CEO, BuzzFeed 12:00-12:50PM Times Center Stage 242 W. 41st Street New York, NY
Social media has radically shifted the way we consume news and entertainment. As consumers turn more and more to mobile and video, Jonah Peretti, co-Founder and CEO, BuzzFeed and guests Bonin Bough, VP of Global Media and Consumer Engagement at Mondelez International and Scott Donaton, Global Chief Content Officer, Universal McCann and Ron Faris, co-Founder/CEO, Virgin Special Projects will share how brands and marketers have an opportunity to create social content that users want to consume and share.
Learn how mobile and video are coming together to create a new kind of social advertising that gives marketers the opportunity to start a conversation and deepen relationships with their consumers.
Jonah Peretti Co-Founder & CEO, BUZZFEED
Ron Faris, co-Founder/CEO, Virgin Special Projects
B. Bonin Bough VP Global Media & Consumer Engagement, MONDELEZ INTERNATIONAL
Scott Donaton Global Chief Content Officer, UNIVERSAL MCCANN