Nostalgia, Time Travel and Thomas Edison in Social Advertising
Nostalgia has proven to be one of the most powerful drivers of virality on the social web. Working with frequent partner and always-on social publisher, GE, BuzzFeed launched Nostalgia Month this past September. Join Paul Marcum, Director of Global Digital Marketing at GE, and Jonah Peretti, Founder and CEO of BuzzFeed, to explore nostalgia, social content, and how this program resulted in significant earned media and social spread.
- The Trump administration deleted a State Department post promoting Trump's Mar-a-lago club after it drew a wave of criticism online.
- If no court steps in, Arkansas is poised to become the first state in more than 15 years to execute two people in one night.
- Markets are saying "Vive la France" after pro-EU centrist Emmanuel Macron gained the most votes in the 1st round of the French election.
- Thanks to Paul Ryan, Papa Roach's teen-angst smash "Last Resort" has become the internet's unofficial anthem for the owned 😬🎤