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Advertising Week - "Nostalgia, Time Travel And Thomas Edison In Social Advertising” - New York - October 4, 2012

Speakers: Jonah Peretti, Founder & CEO, BuzzFeed and Paul Marcum, Director of Global Digital Marketing, GE 12:00 pm - 12:45 pm The Times Center 242 W. 41st St (btw 7th and 8th Aves)

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Nostalgia, Time Travel and Thomas Edison in Social Advertising

Nostalgia has proven to be one of the most powerful drivers of virality on the social web. Working with frequent partner and always-on social publisher, GE, BuzzFeed launched Nostalgia Month this past September. Join Paul Marcum, Director of Global Digital Marketing at GE, and Jonah Peretti, Founder and CEO of BuzzFeed, to explore nostalgia, social content, and how this program resulted in significant earned media and social spread.

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