Nostalgia, Time Travel and Thomas Edison in Social Advertising
Nostalgia has proven to be one of the most powerful drivers of virality on the social web. Working with frequent partner and always-on social publisher, GE, BuzzFeed launched Nostalgia Month this past September. Join Paul Marcum, Director of Global Digital Marketing at GE, and Jonah Peretti, Founder and CEO of BuzzFeed, to explore nostalgia, social content, and how this program resulted in significant earned media and social spread.