Advertising Week - Native Ad Forum - New York, September 23, 2013
Speaker: Jonathan Perelman, Vice President of Agency Strategy and Brand Development, BuzzFeed 4:00-4:45PM Liberty Theater 234 W. 42nd Street New York, NY
4:00 - 4:15PM
Digital Advertising Will Never Be the Same and That's a Good Thing
Jonathan Perelman of BuzzFeed and Dan Greenberg of Sharethrough begin the day by providing a quick overview of the evolving branded content and native advertising landscapes.
4:20 - 4:45 PM
The Rebirth of Sponsored Content
This isn't your grandfather's advertorial. Sponsored content is now some of the most shareable and creative content on the web. Hear from the publishers and brands that have teamed up to make it happen and their evolved thinking about the partnership between brands and publishers.
Moderator: Patrick Keane, President, Sharethrough
Jonathan Perelman, VP Agency Strategy and Industry Development, BuzzFeed
Meredith Levien, EVP Advertising, New York Times
Eddy Morretti, CCO, Vice
Chad Stubbs, Head of Media, PepsiCo