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Advertising Week Europe 2014 - London Native Ad Forum - London, April 3, 2014

Speaker: Will Hayward VP, Europe, BuzzFeed, April 3, 2014, 9:00AM - 10:30AM, 195 Piccadilly, London, United Kingdom

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Enormous wagers are being made on Native Ads. Almost out of nowhere, the ubiquity of consumer connected content consumption has created a new paradigm. Top journos leaving bellwether media to write branded content. Media owners re-fashioning themselves in native cloaks and top-hats. What's really happening in Native, and why it's more than just the next big thing.

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