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Advertising Age CES - "Discussion On Native Advertising" - January 8, 2013

panelist: Jonathan Perelman, VP Agency Strategy & Industry Development, BuzzFeed 4 pm Villa at the Encore Fairway Villas at the Wynn

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Join us as leaders in the Native Advertising space tackle why the emerging medium isn’t a fad and how it is becoming mainstream in 2013. How brands and agencies are approaching the concept and how mobile advertising will be a catalyst for Native Advertising. And key trends that marketers need to understand based on how innovative new platforms are building massive audience and how to best communicate with them.

Participants:

Steven Rosenblatt, CRO, Foursquare

Lee Brown, Head of Global Sales, Tumblr

Chris Cunningham, CEO, Appssavvy

Jonathan Perelman , VP Agency Strategy & Industry Development, Buzzfeed

Chris Miller, Chief Digital Officer, DraftFCB

Moderator:

Dan Salmon, Equity Research Analyst, Advertising & Marketing Services,BMO Capital Markets