New York, NY - March 1, 2018 — Walmart and BuzzFeed’s Tasty today unveiled an exclusive new line of kitchen products that will bring the fun, ease and accessibility of Tasty’s signature recipe videos to Walmart and consumers nationwide. The Tasty-branded cookware line includes more than 90 products ranging from non-stick cookware to high-quality bakeware to kitchen gadgets, accessories and more, ranging in price from $4.44 to $99.00. Tasty cookware is available now at Walmart and Walmart.com.
“Walmart’s focus on saving customers so they can live better lines up perfectly with Tasty’s mission of making cooking fun and accessible for beginner and experienced cooks alike,” said Ben Kaufman, Head of BuzzFeed Commerce. “We’re excited to unveil Tasty’s first cookware line with one of the biggest and most innovative retailers in the world, and make it even easier for Tasty fans to prepare our delicious recipes in their own homes.”
The Tasty cookware line features bright colors that pop in the kitchen, and includes all the tools necessary to prepare Tasty’s more than 2,700 recipes to date. The line features Non-stick Forged Aluminum Cookware in sets and open Stock, available in 4 colors. This includes 11pc Cookware Set at $99; Non-stick Metal Bakeware with silicone handle inserts, Silicone head utensils, soft grip gadgets and glass mixing bowls. The Tasty Kitchen line will be used in Tasty videos and was designed and developed with the Tasty fan in mind, as BuzzFeed research shows that 2 out of 3 Tasty fans have made a Tasty recipe.
“We are excited to partner with BuzzFeed Tasty to give home cooks a whole new way to get in the kitchen with the brand – a new line of Tasty cookware,” said Steve Ronchetto, Vice President, Cook and Dine, Walmart U.S. “Like Tasty viewers, our customers are looking for inspiration and want to have a little fun in the kitchen. Through our unique partnership, we’re making it easier than ever to do that. Customers can now shop for all of the items featured in a recipe on the Tasty app through Walmart and prepare a delicious meal using our new Tasty cookware.”
The new Tasty cookware line is the cornerstone of a broader strategic partnership between Walmart and BuzzFeed, which will see the two companies collaborate across creative development of a wide range of consumer products; experimentation and innovation in e-commerce; media and marketing and more. In December, Walmart and BuzzFeed partnered to include links in Tasty videos to buy kitchen tools, groceries and other accessories on Walmart.com and Jet.com. Tasty is the world’s largest social food network in the world, with more than 92 million Facebook fans and 73 billion lifetime video views.
The Tasty line of kitchen products is licensed and manufactured by Epoca International, Inc., a leader in the housewares industry for over 25 years.
Tasty reaches nearly 540 million people globally and can be viewed across social platforms including Facebook, YouTube and Snapchat; through Tasty.co and the Tasty app; through its New York Times-bestselling cookbooks and the Tasty One Top, a smart induction cooktop that is integrated with the Tasty app. The growing Tasty portfolio includes additional brands Proper Tasty, Tasty Demais, Tasty Miam, Einfach Tasty, Tasty Japan, Bien Tasty, Tasty Vegetarian, Tasty Grill, and Tasty Jr.
BuzzFeed Commerce was created in October 2016 and is tasked with creating physical products and social commerce experiences, from personalized Tasty Cookbooks and Homesick Candles to new inventions like the Tasty One Top. BuzzFeed Commerce hones in on the opportunity to create commerce driven by sharing and human connections, utilizing social media to lead the shift in the commerce space.
Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world save money and live better - anytime and anywhere - in retail stores, online, and through their mobile devices. The company’s legal name will become Walmart Inc., effective on Feb. 1, 2018, to reflect its growing status as an omni-channel retailer. Each week, over 260 million customers and members visit our more than 11,600 stores under nearly 60 banners in 28 countries and eCommerce websites. With fiscal year 2017 revenue of $485.9 billion, Walmart employs approximately 2.3 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting http://corporate.walmart.com, on Facebook at http://facebook.com/walmart and on Twitter at http://twitter.com/walmart.
BuzzFeed is the world’s leading tech-powered media company, with a cross-platform news and entertainment network that reaches hundreds of millions of people globally. The company produces articles, lists, quizzes, videos, original series, and brands including Tasty, the world’s largest social food network. The company is also home to BuzzFeed News, a global news organization focused on original reporting and investigative journalism; and BuzzFeed Commerce, which develops social commerce products and experiences, as well as licensing and other strategic partnerships.