BuzzFeed today unveiled its first-ever smart appliance, the Tasty One Top, a Bluetooth-enabled induction cooktop now available for pre-order. The One Top will connect directly to the all-new Tasty app for iPhone, which is available on the App Store today with nearly 1,700 video recipes. The announcement comes as BuzzFeed’s Tasty celebrates its second birthday on July 31, marking a two-year rise in which it has grown into the largest social food network in the world. Tasty now reaches one in four Facebook users worldwide and attracts 2.3 billion videos views every month, according to Tubular Labs.
“In two years, Tasty has reimagined the recipe format as a visual, shareable and interactive medium, democratizing food and making cooking more accessible, social and fun in the process,” said Ashley McCollum, General Manager of Tasty. “The Tasty One Top and app demonstrates our commitment to the intersection of content and technology, marking the beginning of the next step in the evolution of our business as we expand into new ways of using technology to bring people together around food.”
The Tasty One Top is now available for pre-order in the U.S. now for $149at www.tastyonetop.com. Connecting directly to the Tasty app, the One Top allows fans to tap their favorite recipe and take the guesswork out of cooking. In one small countertop package, the One Top can be utilized for almost any form of cooking, including: pan cooking, pot cooking, slow cooking, sous vide, and more.
Designed by BuzzFeed Product Labs and brought to life with the help of GE Appliance’s First Build team, the One Top tracks the surface temperature of a pan or pot, as well as the internal temperature of your food, to assure perfect execution of every recipe. It’s induction technology is faster, safer, and more precise than traditional forms of cooking.
“Tasty’s strong brand and massive fan base give it almost limitless avenues for expansion — from cookbooks to licensing to consumer tech — and we’re excited to take a new big step with the One Top, a product that has the potential to truly make precision cooking widely accessible,” said Ben Kaufman, Head of BuzzFeed Product Labs.
The Tasty app is available now on iPhone (with Android to follow), allowing users to watch the latest videos from Tasty, and explore recipes based on any ingredients they have available in their own kitchens. Recipes can also be searched based on the time of day, social event, difficulty, speed, or dietary needs. The Tasty app offers step-by-step instructions on how to cook every single Tasty recipe, the most user-friendly expression of Tasty’s revolutionary video format yet. For users that live outside the U.S., the Tasty app also provides metric values for every recipe.
The growing Tasty portfolio includes additional brands Proper Tasty, Tasty Demais, Tasty Miam, Einfach Tasty, Tasty Japan, Bien Tasty, Tasty Vegetarian, Tasty One-Pot, and Tasty Jr.
BuzzFeed Product Labs was created in October 2016 and is tasked with creating physical products and social commerce experiences, from personalized Tasty Cookbooks to new inventions like Homesick Candles, the Tasty One Top and more. Product Labs hones in on the opportunity to create commerce driven by sharing and human connections, utilizing social media to lead the shift in the commerce space.
BuzzFeed is the world’s leading tech-powered media company, with a cross-platform news and entertainment network that reaches hundreds of millions of people globally. The company includes BuzzFeed Entertainment Group, which produces articles, lists, quizzes, videos, original series, and franchises including Tasty, the world’s largest social food network; BuzzFeed News, which focuses on original reporting and investigative journalism; and BuzzFeed Products Labs, which develops social commerce products and experiences.
FirstBuild is a subsidiary of GE Appliances that harnesses the brainpower of the maker movement to change the way major home appliances are conceived, designed and manufactured. FirstBuild speeds products from mind to market while enabling customization through small batch production.