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All About The Heatmap Tool

The heatmap is a tool that will be useful for identifying drop-off points and places where readers are spending time within your posts.

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The heatmap tool only counts desktop views at the moment.

We plan to add mobile tracking soon!

Also important to note:

The heatmap works best on b-pages with multiple subbuzzes, including most list posts, some polls, and some quizzes. It won't work for posts that don't have subbuzzes such as longform.

Furthermore, adding or reordering subbuzzes may cause the data to look a little weird.

As always, if you have any questions, please email bugs@buzzfeed.com and we'll be happy to help. Thanks!

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