"Johanesen has been with BuzzFeed since the start, and recognizes the company is more about technology than media. He's in charge of the product vision, execution and design. This year, BuzzFeed has upped its platform with more video capabilities. The website is trying to educate brands on how to make their content as sharable as the stories its staff creates. In the age of social, brands need a good teacher on how to get maximum impact for content and how to measure that social lift. BuzzFeed is filling that roll."