BuzzFeed Wins "Best Viral Campaign" At Shorty Industry Awards
BuzzFeed, Schick and Edelman Digital won for "BuzzFeed Schick Xtreme 3 Razorboming" at the 2012 Shorty Industry Awards
Best Viral Campaign
Word of mouth, street corner gossip and graffiti have been spreading ideas since ancient Rome. Viral marketing now increases its effect by an order of magnitude. This category honors the brand that best leveraged a social media channel to make its campaign go viral and significantly increased the buzz to create a stronger connection with consumers and increase ROI.