Best Viral Campaign
Word of mouth, street corner gossip and graffiti have been spreading ideas since ancient Rome. Viral marketing now increases its effect by an order of magnitude. This category honors the brand that best leveraged a social media channel to make its campaign go viral and significantly increased the buzz to create a stronger connection with consumers and increase ROI.
- Top legal scholars will be filing the 1st major lawsuit against President Donald Trump's alleged business conflicts on Monday.
- "Welcome to the movement": Women's March on Washington organizers are working tirelessly to make sure first-time marchers stick around ✊
- A mass grave in Mexico contained the remains of 56 people, many of whom went missing in 2010, authorities said Sunday.
- The New England Patriots are heading to the Super Bowl yet again. They'll play the Atlanta Falcons on Feb. 5 🏈