Best Viral Campaign
Word of mouth, street corner gossip and graffiti have been spreading ideas since ancient Rome. Viral marketing now increases its effect by an order of magnitude. This category honors the brand that best leveraged a social media channel to make its campaign go viral and significantly increased the buzz to create a stronger connection with consumers and increase ROI.
- French authorities have begun moving thousands of migrants and refugees from the makeshift "Jungle" camp in Calais.
- Trump supporters haranguing the press at rallies has become routine. Now, the alt-right has adopted an old Nazi term to describe reporters.
- Inside WikiLeaks: A former employee shares what he learned about Julian Assange.
- An NFL player paid tribute to Harambe, the gorilla who died at a Cincinnati zoo, on his cleats.