Adweek Names BuzzFeed “Hottest In Native Advertising”
BuzzFeed was named "Hottest in Native Advertising" on the 2014 Adweek Digital Hot List
BuzzFeed's Dear Kitten videos for Purina have become a case study for successful branded videos. The first two installments were viewed 7.4 and 18.5 million times. Most importantly, they made viewers 57 percent more likely to consider buying. It's no surprise brands like Clean & Clear and General Electric want to tap in.