Tween Lit Product Placement

A new series of tween books will be brought to you by sponsors.

Mackenzie Blue, a forthcoming series “that chronicles the adventures of a diverse crew of friends who try to survive middle school at the prestigious BrookdaleAcademy,” will be chock-full of brands, and the publisher will offer companies the rights to “sponsor” the books to ensure their products are mentioned.

Now Buzzing